A lot of the job opportunities of the past have given way to automation, but there are some things in life that computers just cannot do better than humans. Writing content is one of these things, and that’s why article marketing requires so much knowledge in order to be able to pull it off correctly. Learn more about it below.
Start a blog. Blogging can be an effective means to draw attention to your website – especially if you have something worthwhile to say. Start a blog and leave reciprocating links on your website’s main page. You have nothing to lose by doing this and a great deal to potentially gain.
Assemble articles into an e-book. This is a great way to re-use and repackage work that you have already done. After you’ve published a few articles, take the most popular ones and package them into an e-book that you can give away or sell for a tidy little profit.
Consider paying others to do your article marketing once you’re off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you’ll be drowned in spam.
Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.
Research the subject you wish to write about before you get started. The more informed you are in advance, the better your article will sound. You will be able to show your knowledge, and writing your articles will be an easy endeavor. Readers prefer content that is intelligent and easy to read.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article marketing strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.
Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.
When it comes to successful article marketing, Billy Idol said it best, “More, more, more!” The more content you’re putting out there – high-quality content, though, not garbage content – means the more you’re being viewed by your targeted audience. Make sure you’re writing as much content as you can. The more the better when it comes to marketing.
You do not need a website or a blog to be a great article marketer, but you will still need to reach out and make your presence known on various sites and blogs. A lot of people think article marketing is a shortcut in internet marketing, but it actually involves a lot more work, because you need to continuously write articles and post them in various locations.
Consider using an online tool that gives out your articles to different websites automatically. The more people that see your article, the more potential business you will generate when those readers click on the links in your blog. This will also make you look popular to the search engines.
Give all of your articles catchy titles. The title is the most important element of an article as it has the ability to attract a visitor and help that visitor decide whether or not they want to read the entire article. Titles centered around a discussion point or titles posing an interesting question usually work well. Titles that use “the “How to…” or “Top 10…” format are very effective also.
If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
Make sure that your language matches the needs and style of your target audience. If you are writing for the general public, don’t try adding in a million different fancy words or phrases. Focus your writing at about an 8th grade level if you want to reach the broadest audience.
Avoid offering your affiliate customers discounts. This is a tempting strategy many people go to in an effort to drive more sales. Problem is, people buy things because they need them, and because the item is top quality. Continually remind yourself that people buy based on value — then build value into every part of your business.
Don’t use your article to sell. A well-written informative article with relevant information is what the public wants, not a hard sell. They will trust you when they’ve read it, and that’s when you entice them into finding out more about you and what you have to offer them.
As you begin to learn more about article marketing, you will inevitably see that you can carve out a path to success by applying solid and working tips one at a time. As one method begins to work, it then opens the door to another variety of tactics you can use. Take things slowly, and use these tips for your success.