Email marketing has so many attractive features that make it a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about it in the article below.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Prior to contacting any of your customers through email, you should always get their permission to do so. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Keep in mind that the goal of email marketing should be to promote and sell your goods. That means that every single email should bring readers closer to buying. This can be done by writing emails that give information on new products or promotions on old ones.
Keep in mind that major holidays are not the best time to send out important emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Keep in mind that there could be exceptions to this. These could include Black Friday emails or emails related to other specific events.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.
You should not use images to convey your most important information. Most email clients today, especially web-based ones, will not properly display these images. If the images do not display automatically, you messages can be unreadable. Put information that is the most relevant in text and use alt tags for images.
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don’t make the mistake of continuing to send them email: that is likely to cause them to complain.
When someone subscribes to your email marketing list, confirm that this is what they really intended to do. Implementing this double opt-in strategy will make it much less likely that your email provider will receive spam complaints about you. Also, you will be assured that the people receiving your emails are actually interested in what you are sending them.
Getting permission to send emails is not difficult to get. You can use discounts, coupons, special offers and even flyers given out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. By being friendly and offering a good incentive to sign up, customers may even give you access to personal information and their personal preferences.
Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several iterations of messages.
Avoid using the character string “$ $ $ ” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Don’t send out your email messages during major sales holidays. While this may seem counter-intuitive, unless you are selling consumer products, your customers just aren’t interested in your product that time of year. In addition, it is likely to get buried in all of the other marketing messages they are receiving.
Study the CAN-SPAM act, and learn how to be compliant with it. Familiarizing yourself with key requirements listed within the act can keep you out of trouble and leave open doors for your messages to pass through. Handle any requests for opting out within ten days, and do not ever write a misleading subject line.
Before sending your email, make sure you’ve tested all the embedded links. If your customers can’t click on your links to see your site or buy your products, the point of the email is lost. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.